Archive for the ‘Accounting & Auditing’ Category

Important Tax Deadlines Coming Up

Thursday, September 1st, 2011
You don’t usually think of fall as a major tax filing time, but there are several important tax deadlines coming up this September and October. Check the deadlines below to see if any apply to you or your business.
September 15 – Due date for third quarter installment of 2011 individual estimated income tax.
September 15 – Filing deadline for 2010 tax returns for calendar-year corporations that received an automatic
extension of the March 15 filing deadline.
September 15 – Filing deadline for 2010 partnership tax returns that received an extension of the April 18 filing
deadline.
October 3 – Generally, the deadline for self-employed individuals and small businesses to establish a SIMPLE
retirement plan for 2011.
October 17 – Filing deadline for 2010 individual income tax returns that received an extension of the April 18
filing deadline.
October 17 – Deadline for undoing a 2010 conversion of a regular IRA to a Roth IRA and switching the Roth back
to a regular IRA without penalty.
If you need more information or filing assistance, contact our office.

Posted in Accounting & Auditing, General, Taxes | Comments Off

12 Powerful Ideas for Improving Sales Brochures

Wednesday, February 17th, 2010

 

Look at your existing sales brochures and see if one or more of these ideas could improve its effectiveness.

1.Show test results that confirm that your product or service performs as you say it does.
2.Use case studies showing the successful application of your product or service.
3.Provide sample calculations of cost savings or other benefits.
4.Compare your product or service with the competition, feature by feature.
5.Compare your product or service with the cost of the buyer doing nothing and sticking with his old ways.
6.Provide useful information about the application of your product or service that is not readily available.
7.Present points logically in a progressive persuasive order that answers the prospective customer’s probable questions and expected points of objection in an order that the prospective customer would ask them.
8.Design the materials so that it presents one major topic per spread or page.
9.Don’t cram too much material into the first page or spread. It must be very inviting if you are going to get your prospective customer started on your message.
10.For longer brochures, consider using an index or table of contents to direct the prospective customer to the right section.
11.Try to include at least one photograph of your product. Avoid drawings for new products as this suggests you haven’t made any of them yet.
12.Use tables and graphs to support your claims and present the properties of the product.

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